Insurtech report 2017

  • By TLV Partners
  • 05 Jun, 2017
By Eitan Bek

The Insurance industry is ripe for disruption

Download here: 

bit.ly/Insurtechreport

The Insurance industry is ripe for disruption. Insurance is a heavily regulated industry, capital intensive and consists of complex products. In Commercial Insurance, for example, products vary for different types of businesses and in many cases, there is overlap between different coverages. For these reasons and more, the industry has remained relatively untouched by innovation.


In other industries the move to online experience has already happened. In the Travel Industry, for example, we are no longer held hostage by expensive travel agents. The number of travel agents in the US today is less than a third of what it was in 1995 and most of travel booking is done online, while the number of insurance brokers remained almost the same during the same period.

Going indirect and using an agent for every Insurance product is part of the reason why margins are so high in Insurance and can reach 60% in Life and 45% in Commercial Insurance.


Interesting to see the correlation between the move to online service that already started to happen in Auto Insurance and how it affects the margins for this sub-sector.

Existing Insurance companies talk about digital technology as incremental changes such as consumers’ ability to self-­serve online (for example, changing an address) or enabling their agents with iPads. These changes do boost efficiency, but are not revolutionary in nature. They overlook the widespread disruptive change happening in the industry and, as such, we believe that the true source of disruption will stem from technology startups.

Insurance Technology, or InsureTech, represents a large market, which makes it attractive for VC investment. In the US alone insurance is a $1.2T market. Yet, little VC money has gone into the industry and in the 15 years from 2000-2014 only 0.5% of VC investment was dedicated to InsureTech companies. However, in the past three years this number has started to grow significantly.

A key challenge in Insurance is building a trusted brand. While consumers dislike the experience they have with Insurance companies (in a recent survey of Relative Satisfaction Utility score, Insurance received one of the lowest scores), they will still be wary of moving their money to startups until they have confidence in the startup’s ability to be there when something goes wrong.


That’s why we believe that consumer facing InsureTech companies need to control the entire insurance experience and not simply act as a broker. This is a more daunting task that requires exceptional execution and more funding, but the few who do it right will become truly big players.

And finally, we believe that Israel can play a significant role in this market. Israel already has a substantial eco-system in Fintech and cyber/fraud, which are both essential cornerstones in building Insurance offerings. Looking at the most funded Insuretech startups reveals a startling picture: of the 15 most funded Insuretech companies, 5 are Israelis or have an Israeli founder. It is also heartwarming to see that several Israeli startups are going for a big play with end user offerings. Good examples of this are Next Insurance and Lemonade that have raised sizeable rounds and going for a full service Insurance.

Insurtech report 2017 - download here: 

bit.ly/Insurtechreport

TLV Partners Blog

By TLV Partners 26 Jul, 2017
There is no simple solution for all potential conflicts in your startup.
But you can encourage your investors to collaborate by giving them veto rights as a group. Avoid giving veto rights to a single investor.  
By TLV Partners 14 Jun, 2017

There is a common belief that participating preferred is always better for investors.


Here’s a brief overview of the various liquidation preferences investors may ask for. Liquidation preferences determine how to divide the proceeds from the exit.

  • Pro-rata distribution: Each shareholder receives their percentage in the company.  i.e. - shareholders that hold 20% receive $20M in an exit of $100M, 20%x$100M=$20M).

  • Non-participating preferred:  The investors receive their money back OR pro-rata distribution. Whichever yields more money to the investor.

  • 1x participating preferred: The investor get their money AND pro-rata distribution. This is often referred to as “double dipping”.

  • 2x+ participating preferred: The investor get 2x on their money AND pro-rata distribution.  In some cases, investors ask for a higher multiple - 3x-5x.

  • Interest: Investors often ask for annual interest of 4-8% on their investment.


VCs have one common goal - they all aim to increase shareholder's value. Many Israeli entrepreneurs share this dream as they want to build long-lasting companies. This alignment of interests makes sure everyone is working to achieve the same goal.

Yet, participating preferred creates an inherent misalignment of interest between VCs and entrepreneurs.

Take for example an entrepreneur who faces a decision whether to sell the company now for $150m. His investors agree that the company’s potential could be much higher in 2-3 years. But the company would have to raise another $20M to reach said potential. Luckily, there is a late stage investor who is eager to invest in the company at a reasonable valuation. The decision should be simple -  a good opportunity to increase the value at a reasonable price. But here is where the participating preferred misalignment kicks in. The entrepreneur, upon an exit, will have to pay back an extra $20m plus interest before seeing any profits. Not to mention the fact that he/she will be further diluted. VCs are professional investors and part of their job description is to take risks. Entrepreneurs are dreamers that dedicate their life to build companies. Some entrepreneurs at this point will decide to sell the company and reduce their personal risk. The investors will lose much more than the potential profit from the participating preferred.

By TLV Partners 05 Jun, 2017
By Eitan Bek
By TLV Partners 25 May, 2017

Cloud computing is an area we find especially exciting. It has brought enormous change to the world of applications and it would be no exaggeration to say that most of the innovation in IT over the past decade has been enabled, catalyzed, or caused by cloud computing. Currently, we are in the midst of a microservices revolution, one that has, until now, been championed by containers. Through our investment in Aqua Security over a year ago, we have witnessed first hand the rapid growth this market is experiencing, and believe it will continue to proliferate enterprises across the globe.  We are now on the cusp of another revolution in cloud infrastructure: the move to serverless computing.


By TLV Partners 11 May, 2017
By Rona Segev
By TLV Partners 27 Apr, 2017
After a half-decade of quiet advancments in artificial intelligence (AI), 2016 was a turning point in AI. Computers are now smarter and learning faster than ever. The timing of this progress is no coincidence, rather it comes as a result of several coinciding market factors.

Take image recognition for example. Recent advancements in this field can be traced back to a team of University of Toronto researchers, who won the world’s top image-recognition competition in 2012. That team was eventually recruited by Google, and its approach, which relied on a technique called deep learning (a subset of AI), was quickly adopted by the company. In a short period of time image recognition systems based on deep learning have become much more accurate; test error rates are down to about 5%, roughly on par with a human’s performance.

By TLV Partners 02 Mar, 2017

We are pleased to share with you our glossary of must know terms that all entrepreneurs should understand. Founding a start-up is a significant undertaking, knowing the basics is the best place to start! 

Good luck!

http://bit.ly/VCglossaryTermsTLVPartners


By TLV Partners 07 Feb, 2017
Not long ago, I was invited to an event held by one of the world’s leading investment firms. The similarities between most people in attendance were uncanny: powerful men, wearing suits worth thousands of dollars, and watches that probably cost a small fortune. Not surprisingly, the atmosphere surrounding the event was almost a cliche of how powerful men talk and behave.

Throughout the day, many panels on doing good business were held, and each speaker shared their version of proper behavior when investing. Most of the ideas revolved around taking good opportunities, and aggressively attacking them. For example, one speaker said that the first thing he does when investing in a company, is getting rid of all the members of management, and appointing members of his own.

But then, someone different took the stage. He was head of one of the smaller firms in attendance (still in the billions, though), and from the minute I saw him, in his modest-looking tweed blazer, he attracted my attention. When asked what he thought is the most important aspect of business, he used a word that was previously not uttered that day: “Nice.”

“To me,” he said (and I’m paraphrasing), “as important as it is to find good opportunities, being decent and nice to the entrepreneurs you work with, is no-less important.” The room fell to silence. An air of contempt was felt, as he calmly continued to explain the reasoning behind his word-choice. “Being nice is good for your business, great teams will want to work with you, will be willing to give you better terms - not to mention that you all benefit from the pleasant atmosphere. It’s important to me that if my kids meet someone I do business with, they would hear: ‘your dad is a really good guy.’”

I was in awe of this man. There he was, in a proverbial shark tank, surrounded by these corporate warriors, discussing the importance of being nice. What really impressed me was the fact that he wasn’t hesitant or apologetic, and showed as much confidence as any other speaker there, while presenting his rare business philosophy. In an ocean of forceful language, he was an island of calmness. As powerful as all the other men in the room were, in my eyes, he was the bravest speaker there.

I admire people who are not afraid to do things their way. If there’s something I’ve learned in my many years in the field of venture capital, it’s that there’s no one way to succeed. So many of us in the industry yield to these notions of power, and forceful language, and forget that things could be done differently. I think the most important thing I took from this event is the notion that, when you’re good at what you do, you can be successful without having to give up on what you believe is right. When doing business, it is important to be assertive, make good decisions, and take advantage of good opportunities - but you could still be “nice” when doing so.

By TLV Partners 13 Dec, 2015
By Eitan Bek and Roy Leiser
By TLV Partners 04 Dec, 2015
They will be joined in the round by hi-tech entrepreneurs Michael Fey, President and COO of Blue Coat Security; Giora Yaron former Chairman of Mercury and Boaz Chalamish, former SVP and GM of VMWare.

Scalock was founded in 2015 and has 10 employees. The company develops SaaS security solutions for virtual containers (e.g. Docker). Scalock’s product provides protection and security against internal and external threats to container-based applications and micro-services, and a complete access control mechanism to monitor and enforce security for virtual containers in run-time. The company plans to use the funds raised to establish its presence in the US.

Dror Davidoff and Amir Jerbi the founders of Scalock, are both seasoned Entrepreneurs with an extensive background in the hi-tech industry. Davidoff was the CRO at Clicktale, and EVP of Sales at Sentrigo and Cyvida. Amir was principal software architect at CA Technologies and led the development of virtualization technologies and cloud environments for CA’s ControlMinder product line.

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