Companies selling to IT, security, and data buyers operate in one of the toughest markets out there. Their buyers are technical, skeptical, and allergic to noise. They don’t buy because of automation or mass personalization – they buy when you truly understand their world.
But the tools built to support them haven’t kept up. Data is fragmented, “AI” signals are shallow, and CRMs have turned into cluttered graveyards of half-truths. That’s the reality Onfire set out to change.
Instead of building yet another generic “AI for sales,” Onfire went vertical. The team built a platform specifically for IT sellers – those navigating complex buying committees, technical architectures, and enterprise-grade expectations.
Their approach starts with the data layer: unifying first-party context with third-party intelligence to create a live, dynamic map of the market. It allows sellers to identify why and when to engage – not just who.
That focus on precision over noise is what drew us in from the start.
Backing founders who have lived the problem they’re solving.
The Onfire team brought deep experience in AI, data infrastructure, and entity resolution – paired with an obsession for accuracy, context, and execution.
From our earliest discussions, Tal, Nitzan, and Shahar showed remarkable speed, focus, and clarity. Their understanding of both the pain and the opportunity was rare. When we saw how quickly they moved from thesis to product, and how naturally their insights resonated with revenue leaders in the field, the decision to co-lead their Seed round was obvious.
Fast forward to today: Onfire is emerging from stealth with $20 million in funding and a product already trusted by some of the world’s leading software companies.
In just a year since beta launch, they’ve gone from idea to impact – helping revenue teams close real deals, uncover hidden signals, and operate with a level of precision that finally matches the complexity of the IT market.
What Onfire has achieved so far is only the beginning. The foundation they’ve built, rooted in accuracy, focus, and a deep understanding of the market, is setting a new standard for how revenue teams operate.
We’re proud to have been part of their journey from day zero and even prouder to keep building alongside them.
